Millions of children around the world remain trapped in a cycle of poverty, deprived of the happiness, rights, and opportunities that every child deserves. Without access to adequate resources and support systems, many are unable to break free from this cycle. The absence of social and emotional support further deepens their struggles, leaving them vulnerable to social exclusion, stigma, and discrimination. These experiences can have profound and lasting impacts on their self-esteem, mental health, and overall well-being.

To ensure a decent and dignified childhood for children at risk, we must create environments where every child—regardless of their background—has equal opportunities to grow, thrive, and dream. This requires dismantling barriers of discrimination, fostering social cohesion, and promoting inclusive practices. We must work to shift societal attitudes by setting new social norms, raising awareness about the realities faced by children living in poverty and hardship, and advocating for their rights and overall well-being.

Our grassroots model integrates approach such as Participatory Development, practices— Volunteerism, Philanthropy, and behavioral and social theories—Social Norms Theory, Theory of Planned Behavior, Social Identity Theory, Community-Based Social Marketing, and the Collective Impact Model.  Through our grassroots model— we set a precedent for how volunteers, people, and communities can collectively come together to champion change, break down barriers of discrimination, and address the root causes of childhood deprivation through coordinated, sustained action.