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CCEP is an environmental sustainability project started to foster pro-environmental behavior in Individuals and communities. The acceptance of pro-environmental behavior by the public, that is, to adopt a sustainable lifestyle, is an urgent issue in protecting the environment. Today, the sources of pollution have shifted from production to consumption processes. Growth in consumption and unbalanced consumption patterns have placed unprecedented pressure on the environment.

The increase in the participation of citizens means that legal frameworks would be more respected and economic mechanisms would be more accepted thus increasing their effectiveness.

Core Activities

The list of activities of the program is extensive and interventions are proposed based on the needs assessment of the demographic. Some primary interventions are the Sustainable Living Program, Super Class, and EWS Sale. In addition to the core activities, to improve public awareness of environmental issues and initiate collective action among citizens to meet the challenges and SDGs, we engage and partner with the stakeholders at the state, national, and international levels.

Sustainable Living Program

The Sustainable Living Program is offered to individuals and communities at the grassroots to increase the number of well-informed conscious decision-makers, drive community action, and build their capacities to adopt sustainable living practices. The program deals with unsustainable patterns of consumption by individuals and communities which are the root causes of climate change, and biodiversity loss. Through the Sustainable Living Program, we plan to help more than 10 million individuals adopt sustainable living practices by the year 2030.

As a part of the program, we build a detailed profile of the individuals enrolled in the program, use metrics and indicators to understand a participant’s level of awareness of environmental issues and consumption behavior from past and present traits. We then study his/her behavior trends to effectively foster pro-environmental behavior and collectively reduce the consumption impact.

Super Class

The Super Class is an ESD initiative started to ensure quality environmental awareness is offered at the school level in the brain development stages of a child. This intervention will lead to informed concern in children and active participation in resolving environmental problems. Through Super Class, we plan to deliver quality environmental and climate change education (CCE) to more than 2 million children by the year 2030.

The majority of the primary school education curriculum fails to cover all environmental issues sufficiently. There is a need for a curriculum that would include all possible educational cases based on environmental issues we face today. Through Super Class, we offer information on various environmental challenges with a specific focus on making children environmentally conscious, a fundamental learning that comes into every act of a child.

We use technology-enhanced pedagogies that enhance the awareness and understanding of the students about environmental issues. Through Super Class, we also deliver localized environmental education about endangered animals and rich natural biodiversity to the students. Special textbooks and resources are used to instill in children knowledge about the local ecosystem and endangered wildlife in the hope that they become future stewards of their natural environment.

EWS Sale

The EWS Sale is an annual upcycling program that aims to reduce waste and divert stuff from going to the landfill. We’ve become so used to things being mass-manufactured that we buy things as quickly as we throw things away. Plenty of items that were once en route to the landfill are reclaimed by some very creative people, upcycled, creatively reused, and repurposed into products for consumers.

We reuse discarded objects or materials to create a product of a higher quality or perceived value than the original. We upcycle existing resources to reduce the use of any new raw materials in the production process. This in turn reduces the need for production using new or raw materials which means a reduction in air pollution, water pollution, greenhouse gas emissions, and often conservation of global resources.

We collected gently used fabric from people, upcycled them, and made scrunchies. Each scrunchie is lovingly crafted from premium quality fabrics and due to the upcycled nature of this product, they are offered in unique prints where each one is prettier than the next. We collect pieces of denim clothing from people that do not fit and re-used the denim clothing we collected to make backpacks, tote bags, shoe bags, etc. To increase the appeal of these repurposed products during the EWS Sale and associated fundraising events, we highlight the product’s past identities as they are the beginning of their unique product biographies. Highlighting the repurposed product’s stories is a model for pushing pro-environmental behaviors without stressing their pro-environmental benefits.

Environmental Sustainability to Poverty Reduction

We have been upcycling and donating the products to create a combined impact by reducing waste, conserving natural resources, and at the same time benefiting the underprivileged sections of society. We have gifted upcycled scrunchies to specially-abled women. We have gifted over 4000 scrunchies to girls and women from marginalized communities

We made school bags from pieces of denim clothing we collected and gave them to unprivileged children living in vulnerable conditions to keep their belongings, especially those related to the school, secured from being lost or damaged.

The project has helped rural, tribal, and local artisans especially women to improve their livelihood through upcycling. We have trained local artisans to improve the level of craftsmanship and provide creative product design inputs to repurpose old stuff into usable products.

Green Point

Green Point is a token under the CCEP Project awarded to individuals enrolled in the Sustainable Living Program. One green point is equivalent to $1. The idea is to use a token to bind all the activities, services, and product purchases inside the project. Individuals can use Green Points to buy items from the EWS Product Catalogue. They can pay for upcycling services through green points. They can use green points to buy seeds from the EWS product catalog and pay for the service to set up an organic kitchen garden in the home. They can make compost from kitchen waste like fruits and vegetable scraps, supply their homemade compost to the foundation, and earn green points. They supply or contribute items to the EWS Catalogue and earn green points.