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CCEP is an Environmental project started with a vision to promote and foster pro-environmental behavior, sustainable living, and support climate action.

Impact: An environmentally sustainable society

There is an increasing need for public participation due to the recent change in sources of environmental problems. Today, the sources of pollution have shifted from production to consumption processes. Growth in consumption and unbalanced consumption patterns have placed unprecedented pressure on the environment. The acceptance of pro-environmental behavior by the public, that is, to adopt a sustainable lifestyle, is an urgent issue in protecting the environment. The increase in the participation of citizens means that legal frameworks would be more respected and economic mechanisms would be more accepted thus increasing their effectiveness.

Project Structure

The CCEP project is a scalable and first-of-its-kind unparalleled initiative. The Core Programme includes Sustainable Living Training & Awareness Building, Super Class, Advanced Research to Understand and Shape Consumer Behavior, and Multi-stakeholder partnerships to further the objectives of the CCEP Project. The Advanced Research study ensures the effective delivery of Sustainable Living Training & Awareness Building, SuperClass programs.

Sustainable Living Training & Awareness Building

Sustainable Living Training and Awareness-building workshops are offered to project participants to increase people’s participation in pro-environmental behavior. The program aims to increase the number of well-informed conscious decision-makers, initiate climate action at an individual level by helping people adopt sustainable living practices, and build the capacities of participants to further the project activities.

Advanced Research Study to Understand and Shape Consumer Behaviour

The idea behind the research is to build a detailed profile of the target group of people so that the CCEP Project can effectively deliver quality environmental awareness and successfully induce people to participate in pro-environmental action and collectively reduce the consumption pressure on the limited natural resources of the planet.

The Multi-Method Behaviour research will translate to metrics and indicators that can help us understand a participant’s level of awareness of environmental issues, consumer behavior from past and present traits, etc. The research will also provide better measurements of the future impacts due to his/her behavior trends and can help identify ways to sustain their well-being and reduce their consumption impact.

Super Class

The Super Class has been started for school students, to instill in them the knowledge and appreciation of nature and animals. Through Super Class, we plan to deliver quality environmental education to more than 2 million children by the year 2030.

The majority of the primary school education curriculum fails to cover all environmental issues sufficiently. There is a need for a curriculum that would include all possible educational cases based on environmental issues we face today. The Super Class offers information on various aspects like ecosystems, biodiversity, threats, and conservation measures with a specific focus to help children understand issues of wildlife conservation in the hope that they become future stewards of their natural environment.

Impact I: Improved students’ consciousness of environmental issues

The idea behind the Super Class is to ensure environmental awareness at the school level in the brain development stages of a child. We are working to make environmental consciousness fundamental learning that comes into every act of a child, leading to informed concern for active participation in resolving environmental problems, ultimately making a great difference.

The Super Class is integrated with technology-enhanced teaching methods. As a part of the non-formal learning program, the school students are engaged in digital learning, which involves storytelling, documentaries, creative games, etc that increases their knowledge and awareness about environmental issues.

Impact II: Children grow up as environmentally literate citizens

The Super Class also delivers localized environmental education about endangered animals and rich natural biodiversity to the students. Special textbooks are used, and resources to learn about the ecosystem and endangered wildlife are provided during the interactions with the primary school children.

Multi-Stake Holder Partnerships

Lack of public awareness of environmental issues is a hindrance to measures led by the Government and other stakeholders to control environmental pollution. To further the project, we are building partnerships, and engaging with the stakeholders at the state, national and international levels to improve public awareness of environmental issues and initiate collective action among citizens to meet the challenges and SDGs.