Nudging
At the core of our approach is the application of behavioral economics, particularly the principle of nudging, which subtly guides individuals toward more sustainable choices without limiting their freedom of choice.
Community-Based Social Marketing (CBSM)
Alongside Nudging, we use Community-Based Social Marketing (CBSM) techniques to identify specific barriers to sustainable behavior and design targeted interventions that are culturally relevant and psychologically informed. By understanding the motivations and constraints people face, we ensure our programs are engaging, impactful, and scalable.
Circular Economy model
We adopted the Circular Economy model to help individuals and communities regularly reduce waste, upcycle, and recycle.
Social Norms Theory
Complementing the circular economy model, we integrate Social Norms Theory, which leverages the power of peer influence and social expectations to encourage positive environmental behaviors. Highlighting what others in the community are doing can significantly increase individual willingness to participate in sustainability efforts.
Fellowship
The Fellowship is for individuals with creative skills such as filmmaking, storytelling, writing, photography, animation, graphic design, painting, music, dance, and theatre. Fellows will use their creative skills and ideas for social good. Depending on the Fellow’s skills and focus, the Fellowship may take various forms. A visual artist can create public murals that highlight issues such as water scarcity or food insecurity, turning neglected walls into canvases for collective voice and hope. A filmmaker could produce a short documentary following the daily lives of ragpickers, using intimate storytelling to humanize systemic inequities.
