CCEP

We are promoting pro-environmental behavior and driving community-led conservation activities globally. At the grassroots level, we are driving behavior change, advancing climate action, and nurturing environmental stewardship among individuals, children, and communities to counter the apathy that fuels pollution and ecological degradation caused by unsustainable consumption. We empower households to embrace sustainable living, support individuals in adopting sustainable practices, and assist in their transition to more conscious lifestyles. We also mobilize collective action for environmental conservation through initiatives such as lake restoration, clean-up drives, forest plantation efforts, and other pro-environmental activities.
Grassroots Model
Our grassroots model Integrates the behavioral economics principle of nudging, Community Based Social Marketing (CBSM) techniques, the Circular Economy model, and Social Norms Theory, and collectively drives responsible consumption and fosters long term resilience within communities.
Nudging
At the core of our approach is the application of behavioral economics, particularly the principle of nudging, which subtly guides individuals toward more sustainable choices without limiting their freedom of choice.
Community-Based Social Marketing (CBSM)
Alongside Nudging, we use Community-Based Social Marketing (CBSM) techniques to identify specific barriers to sustainable behavior and design targeted interventions that are culturally relevant and psychologically informed. By understanding the motivations and constraints people face, we ensure our programs are engaging, impactful, and scalable.
Circular Economy model
We adopted the Circular Economy model to help individuals and communities regularly reduce waste, upcycle, and recycle.
Social Norms Theory
Complementing the circular economy model, we integrate Social Norms Theory, which leverages the power of peer influence and social expectations to encourage positive environmental behaviors. Highlighting what others in the community are doing can significantly increase individual willingness to participate in sustainability efforts.
The Sustainable Living Program
This program supports individuals and communities in transitioning to sustainable lifestyles—helping them embrace ways of living that leave a smaller environmental footprint.
How we drive change
Our approach is multifaceted, combining hands-on training with real-life behavior and habit changes, including composting kitchen waste at home, waste segregation at source, using grey water, and reducing energy use.

We educate participants about the impact of their daily choices, practically guide individuals to adopt sustainable habits like eating local and seasonal produce, reducing single-use plastics, and minimizing food waste.
Environmental Stewardship Program
This program delivers environmental education to children in schools to instill a deep sense of environmental stewardship from an early age. We recognize that education plays a transformative role in shaping responsible, empathetic, and environmentally conscious citizens
How we drive change
The classroom experience is engaging, interactive, and age-appropriate—blending storytelling, project-based learning, visual media, games, and outdoor activities to connect children with nature in meaningful ways. We use proven pedagogical approaches and innovative teaching methods to ensure meaningful learning.

The curriculum span topics such as plastic pollution, biodiversity loss, endangered species conservation, climate change, deforestation, water and air pollution, and sustainable living. Lessons are age-appropriate and linked to real-life contexts, helping students understand ecosystems, human impact on nature, and the importance of conservation.
Environmental Conservation Program
This program actively involves individuals and communities in hands-on environmental conservation.
How we drive change
We lead environmental conservation activities, including lake restorations, clean-up drives, forest plantation efforts, and biodiversity conservation projects.

We collaborate with government bodies, non-profits, local stakeholders to ensure that conservation efforts are site-specific, ecologically sound, and community-supported—building long-term ownership for local environmental assets.
UWS - Upcycling Waste Second-Life
This program reduces waste by applying a circular economy model—upcycling discarded materials into functional, meaningful products, giving them a second life and keeping them out of landfills. 
How we drive change
We collaborate with volunteers, designers, and artisans to co-create a diverse range of upcycled items such as tote bags made from pre-loved denim, scrunchies from textile waste, and home décor crafted from discarded materials. These products are affordable, and accessible to all, and are promoted through pop-up stores, online platforms, and community events.

A portion of these upcycled products are be donated to economically disadvantaged families. This not only strengthens the circular economy loop but also transforms environmental action into tangible social impact, ensuring that environmental benefits reach those most in need.

What makes The Sustainable Living Program different

Hands-on Training for Behavior and Habit changes
We provide hands-on training with real-life behavior and habit changes, including composting kitchen waste at home, waste segregation at source, using grey water, and reducing energy use. We educate participants about the impact of their daily choices, practically guide individuals to help individuals adopt sustainable habits like eating local and seasonal produce, reducing single-use plastics, and minimizing food waste.
Promoting Social & Economic Sustainability
Beyond environmental actions, we promote social and economic sustainability—such as supporting local businesses and artisans, ethical consumerism through fair trade and cruelty-free products, embracing the principles of a circular economy by buying second-hand goods, repairing rather than replacing items, and practicing upcycling, and embracing a minimalist and mindful lifestyle.
Data-Driven Insights to enable Sustainable Living
We collect and analyze data on awareness levels, consumption patterns, and perceived barriers to sustainable living. This enables us to design more targeted interventions that address practical challenges such as convenience, accessibility, and information gaps, ultimately helping individuals and communities confidently move toward a more sustainable future.
Transitioning to a Minimalist Lifestyle
This program supports individuals and communities in transitioning to sustainable lifestyles—helping them embrace a minimalist and mindful lifestyle. The minimalist lifestyle is be highlighted not as a sacrifice, but as a choice rooted in purpose—buying less but choosing quality, and aligning purchases with one’s values.
Programs
Fostering Happy Childhoods Promoting Sustainable Living Empoweirng Individuals with Transformative Skills
Programs
Gap Year Volunteer Internship Program Fellowship
External Relations
Corporate Partnerships Beautifully Human Store
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