Nudging
At the core of our approach is the application of behavioral economics, particularly the principle of nudging, which subtly guides individuals toward more sustainable choices without limiting their freedom of choice.
Community-Based Social Marketing (CBSM)
Alongside Nudging, we use Community-Based Social Marketing (CBSM) techniques to identify specific barriers to sustainable behavior and design targeted interventions that are culturally relevant and psychologically informed. By understanding the motivations and constraints people face, we ensure our programs are engaging, impactful, and scalable.
Circular Economy model
We adopted the Circular Economy model to help individuals and communities regularly reduce waste, upcycle, and recycle.
Social Norms Theory
Complementing the circular economy model, we integrate Social Norms Theory, which leverages the power of peer influence and social expectations to encourage positive environmental behaviors. Highlighting what others in the community are doing can significantly increase individual willingness to participate in sustainability efforts.
The Social Entrepreneurship Program is an advanced skills training program that will equip students and young entrepreneurs with the skills to start and grow their social entrepreneurship ventures. The program trains participants in interdisciplinary skills, methodologies, and approaches such as design thinking, systems thinking, and other modules taught at leading institutions such as Stanford d.school.
The program nurtures young founders and entrepreneurs through immersive, real-world scenarios, providing exposure to global case studies and public policies to help them understand complex social challenges and explore practical solutions they can apply in real time, strengthening their decision-making.
We offer skills training at no cost to students who might not otherwise have the opportunity to access or afford this kind of training.
