Environmental Conservation

We are driving behavior change and nurturing environmental stewardship among individuals, children, and communities at the grassroots, to counter the apathy that fuels pollution and ecological degradation. We undertake environmental conservation projects such as lake restoration, clean-up drives, tree plantation, and biodiversity conservation. We engage volunteers and communities in our conservation efforts and partner with government bodies, experts, and other stakeholders to make sure our work is effective and sustainable.

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Environmental Conservation Efforts Made
Sustainable Living Program
A program to guide individuals and households to adopt sustainable practices, creating communities with a smaller environmental footprint. Our approach combines hands-on training on practices such as composting kitchen waste at home, waste segregation at source, using grey water, growing local and seasonal produce, and real-life behavior and habit changes such as reducing single-use plastics, reducing energy use, buying second-hand goods, buying less but choosing quality, and repairing rather than replacing items, to minimize consumption and waste.

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individuals embracing sustainable living
Register for Sustainable Living Program
Environmental Education
We provide environmental education to children in schools to instill a deep sense of environmental stewardship from an early age. Our curriculum includes topics such as plastic pollution, biodiversity loss, endangered species conservation, climate change, deforestation, water, and air pollution.

Our classroom instructional design uses proven pedagogical approaches and innovative teaching methods to ensure lessons are linked to real-life contexts. We use storytelling, visual media, and outdoor activities to engage children in environmental conservation efforts such as riverside cleanup drives and tree planting.

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children learning about climate change
Upcycled Products
We upcycle discarded items and materials into functional, meaningful products, giving them a second life, keeping them out of landfills. For example, we created a diverse range of upcycled items such as tote bags made from pre-loved denim, scrunchies from textile waste, and home décor crafted from discarded materials. 

Some of these upcycled products are donated to economically disadvantaged families, while the rest are sold at affordable prices through pop-up stores, online platforms, and community events. This ensures that waste is reduced and products reach those most in need.

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items upcycled for a second life

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upcycled products donated
Shop Upcycled Goods
Nudging
At the core of our approach is the application of behavioral economics, particularly the principle of nudging, which subtly guides individuals toward more sustainable choices without limiting their freedom of choice.
Community-Based Social Marketing (CBSM)
Alongside Nudging, we use Community-Based Social Marketing (CBSM) techniques to identify specific barriers to sustainable behavior and design targeted interventions that are culturally relevant and psychologically informed. By understanding the motivations and constraints people face, we ensure our programs are engaging, impactful, and scalable.
Circular Economy model
We adopted the Circular Economy model to help individuals and communities regularly reduce waste, upcycle, and recycle.
Social Norms Theory
Complementing the circular economy model, we integrate Social Norms Theory, which leverages the power of peer influence and social expectations to encourage positive environmental behaviors. Highlighting what others in the community are doing can significantly increase individual willingness to participate in sustainability efforts.